The Chic Initiative is a label that seeks to offer stunning statement clutches & exquisite minaudières (mee-nor-dee-yairs). As a brand, we seek to embody all that is chic, elegant and classy. From dazzling crystal minaudières to architecturally-inspired clutches, each collection offers conversation-pieces for the discerning fashionista. Across all touchpoints, from our bespoke dustbag to signature luxe packaging, attention to detail is important to us as we seek to consistently convey the chic elegance that resonates with our audience.
ABOUT THE FOUNDER / CREATIVE DIRECTOR
~ Hui Ling ~
Despite having started my career in banking, I have always loved fashion & all things beautiful. This foray into e-commerce with a niche offering of clutches & minaudières is definitely a passion project. I love how fashion is such a wonderful and creative means of self-expression. What we wear and carry project our innate style and our unique personalities.
Having seen gorgeous clutches on runways and celebrities, and somehow struggled to find similar pieces here in KL, this found its way into inspiration for The Chic Initiative. Selecting & designing some of these pieces have been truly a labour of love. It is my hope that you too would find these pieces an exquisite pairing to any outfit.
If you have any comments or thoughts about our clutches, or if you'd just like to say hello, do write me email@example.com, I would love to hear from you!