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The Chic Initiative is a fashion label of statement clutches & exquisite minaudières. From dazzling crystal clutches to exotic snakeskin minaudières, each collection seeks to offer conversation-pieces for the discerning fashionista. Across all touchpoints, from our bespoke dustbag to signature luxe packaging, attention to detail is important as we seek to convey the chic elegance that resonates with our audience.
ABOUT THE FOUNDER / CREATIVE DIRECTOR
~ Hui Ling ~
I read Economics at Cambridge University & started my career in banking. Despite enjoying what I did, I developed a love for fashion & have always wanted to start my own label. This foray into e-commerce with a niche offering of clutches & minaudières is definitely a passion project. I love how fashion is such a wonderful and creative means of self-expression. What we wear and carry project our innate style and our unique personalities.
Having seen gorgeous clutches on runways and celebrities, and somehow struggled to find similar pieces here in KL, this found its way into inspiration for The Chic Initiative.
Selecting & designing these pieces has been truly a labour of love. It is my hope that you too would find these pieces an exquisite pairing to any outfit.
And for those who have purchased our clutches, may I thank you for giving us this privilege of being part of your journey of self-expression. Thank you for giving us this precious opportunity of being part of your story!
If you have any comments or thoughts about our clutches, or if you'd just like to say hello, do write me firstname.lastname@example.org, I would love to hear from you!