A label of premium statement clutches & minaudières, The Chic Initiative was founded by Hui Ling in 2015. Driven by her love for beautiful evening bags, the banker-turned-designer created the award-winning brand to offer conversation-pieces that will elevate all looks. From dazzling crystal minaudières to luxe leather clutches, each collection is designed to delight & inspire. Across all touchpoints, from the bespoke dust bag to signature luxe packaging, attention to detail is important in conveying the chic elegance that resonates with our audience.
Just got home and unboxed my purchase. Love love love! It's so beautifully packaged and the clutch is so beautiful. ~ Erin, Kuala Lumpur
Hi, I received my parcel today. All the clutches are of excellent quality. I’m really happy :). Looking forward to shopping from you again ~ Jannat, Melbourne