Over the years we have had the privilege of being featured in various press and publications as below. This includes interviews of our Founder, Hui Ling and also coverage of our latest collections & events.  

Store visit to Saks Fifth Avenue Bahrain for the launch of
The Chic Initiative x Saks exclusive collection (Oct 2023)
The Chic Initiative x Saks Fifth Avenue Exclusive Collection 2023
The Chic Initiative x Saks Fifth Avenue Exclusive Collection 2023
The Chic Initiative x Saks Fifth Avenue Exclusive Collection 2023
The Chic Initiative x Saks Fifth Avenue Exclusive Collection 2023
The Chic Initiative x Saks Fifth Avenue Exclusive Collection 2023
The Chic Initiative x Saks Fifth Avenue Exclusive Collection 2023

Store visit to luxury store Tryano Abu Dhabi for the launch of
The Chic Initiative x Tryano exclusive collection (Oct 2023)
The Chic Initiative x Tryano Exclusive Collection
The Chic Initiative x Tryano Exclusive Collection
The Chic Initiative x Tryano Exclusive Collection
The Chic Initiative x Tryano Exclusive Collection
The Chic Initiative x Tryano Exclusive Collection

 Nanyang Siang Pau (Apr 2020) Feature
Nanyang Siangpau Feature: The Chic Initiative
Nanyang Siang Pau (May 2019) Feature
Kinky Blue Fairy (Nov 2018 Feature)

Malaysia Tatler: Style File Feature (June 2018 issue)

Malaysia Tatler: Our Go-To Malaysian Designers For An Ayu Raya In 2018 (30 May 2018)

New Straits Times: Flair Life & Times Cover & Interview (16 May 2018)

The Edge Options: Product Feature (Mother-of-Pearl Minaudiere) (9 April 2018)

Malaysian Women's Weekly: Fashion Editorial & Product Feature (Crystal Green & Serpentine Gold) (July 2017 Issue)
 

The Edge Options: Interview & Feature in the Creative Enterprise Column (April 2017)

Elle Magazine: Fashion Editorial & Product Feature (Dec 2016 Issue)

Marie Claire: Backpage Feature & Founder's Interview (Dec 2016 Issue)
 

BFM: Style File Interview (October 2016)
LISTEN TO THE FULL INTERVIEW HERE: 
www.bfm.my