ABOUT US

A label of premium statement clutches & minaudières, The Chic Initiative was founded by Hui Ling in 2015. Driven by her love for beautiful evening bags, the banker-turned-designer created the label to offer conversation-pieces that will elevate all looks. From dazzling crystal minaudières to luxe leather clutches, each collection is designed to delight & inspire. Across all touchpoints, from the bespoke dust bag to signature luxe packaging, attention to detail is important in conveying the chic elegance that resonates with our audience.

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Style Guide

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stockists

Robinsons, Malaysia

Zalora

Fashion Valet

Tryano, Abu Dhabi

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FOLLOW US AT @THECHICINITIATIVE

FREE SHIPPING

Free shipping to Malaysia, Singapore & Brunei.
Free worldwide shipping for orders above US$250

LUXE PACKAGING

Luxe packaging & gift wrapping for every clutch delivered

WARRANTY

Warranty on all crystals on clutches

EASY RETURNS & FULL REFUND

Easy returns with full refund or store credit

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