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Media & Press
Over the years we have had the privilege of being featured in various press and publications as below. This includes interviews of our Founder, Hui Ling and also coverage of our latest collections & events.
The Star Newspaper (Oct 2024)
Store visit to Saks Fifth Avenue Bahrain for the launch of
The Chic Initiative x Saks exclusive collection (Oct 2023)
The Chic Initiative x Saks exclusive collection (Oct 2023)
Store visit to luxury store Tryano Abu Dhabi for the launch of
The Chic Initiative x Tryano exclusive collection (Oct 2023)
The Chic Initiative x Tryano exclusive collection (Oct 2023)
Nanyang Siang Pau (Apr 2020) Feature
Nanyang Siang Pau (May 2019) Feature
Kinky Blue Fairy (Nov 2018 Feature)
CLICK HERE TO READ THE FULL ARTICLE:
www.kinkybluefairy.net/2018/12/melinda-looi-fashion-suites-w-hotels-presidential-suites/
www.kinkybluefairy.net/2018/12/melinda-looi-fashion-suites-w-hotels-presidential-suites/
Malaysia Tatler: Style File Feature (June 2018 issue)
Malaysia Tatler: Our Go-To Malaysian Designers For An Ayu Raya In 2018 (30 May 2018)
New Straits Times: Flair Life & Times Cover & Interview (16 May 2018)
CLICK HERE TO READ THE FULL ARTICLE:
www.nst.com.my/lifestyle/flair/2018/05/369917/hand-held-beauty
www.nst.com.my/lifestyle/flair/2018/05/369917/hand-held-beauty
The Edge Options: Interview & Feature in the Creative Enterprise Column (April 2017)
Marie Claire: Backpage Feature & Founder's Interview (Dec 2016 Issue)
BFM: Style File Interview (October 2016)
