The Chic Initiative ("TCI") is committed to safeguarding your privacy online. Data protection is a matter of trust and your privacy is important to us. TCI does not disclose individually identifiable personal information about our users to any third party without receiving the user’s consent. This Privacy Policy governs the manner in which TCI collects, uses, maintains and discloses information collected from users (each, a "User") of the TCI online shopping website ("Service"). This privacy policy applies to the Service and all products offered by TCI.


TCI may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users use the Service, register on the Service, and in connection with other activities, features, or resources we make available on our Service. Users may be asked for, as appropriate, name, address, email address, date of birth, gender, mailing zip code, phone number. In addition, TCI may also request Users’ financial information such as credit card or bank account details for the purpose of completion of payment transactions. Users also have the option of using part of the Service anonymously. TCI will collect personal identification information from Users only if they voluntarily submit such information to TCI. Users can always refuse to supply personally identifiable information, except that it may prevent them from engaging in certain Service related activities. Users may at all times confirm, correct, add, or delete personal information voluntarily submitted to TCI on the TCI website (“Site”).


TCI may collect non-personal identification information about Users whenever they interact with the Service. Non-personal identification information may include the browser name, the type of device and technical information about Users’ means of connection to our Site, such as the operating system and the Internet Service Providers (ISPs) utilized and other similar information.


The Service may use "cookies" to enhance User experience. Users’ web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert Users when cookies are being sent. If they do so, note that some parts of the Service may not function properly.

TCI may collect and use Users personal information for the following purposes:

  • To carry out transactions

TCI will use information Users provide as necessary to carry out transactions with Users, including without limitation the settling of payments and shipping of goods. TCI may provide Users’ information to service providers, such as merchants, courier companies or payment gateways, solely for the purposes of completing the transaction on the Site.

  • To improve customer service

TCI may use User’s information to respond to Users’ customer service requests more efficiently. This may include and not be limited to the use of email address or contact number of Users to respond to their inquiries, questions, and/or other requests.

  • To advertise and market TCI

TCI may use User information to contact User through several media including without limitation e-mail newsletters, post, or phone, to provide information about the TCI and its Service or that of our affiliates. TCI may also use User information such as gender, geography, or shopping history to personalize such Service information.

  • To personalize user experience

TCI may use information in the aggregate to understand how Users as a group use the services and resources provided on the Service.


TCI adopts appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of User’s personal information, username, password, transaction information and data stored through the Service.


TCI does not sell, trade, or rent Users personal identification information to others. TCI will only share Users’ personal identification information when it is necessary to complete a User’s transaction or to fulfill a legal requirement or request if TCI believes that such action is necessary. Any affiliates to whom personal information is shared shall assume all responsibility for their use of such personal information.


TCI seeks to keep our privacy policy relevant and updated. Any changes to this policy will be published on the Site and the revised date will be published at the bottom of this page.


The use of this Site signifies the User’s acceptance of this policy. Users’ continued use of the Service following the posting of changes to this policy will be deemed User’s acceptance of those changes.


In compliance with the Personal Data Protection Act 2010 and its regulations, this notice is issued to all our valued customers and/or prospective customers. 


If Users have any questions about this Privacy Policy, the practices of this service, or User’s dealings with this Site, we would be pleased to address them. You can reach us at the business address and email below:

The Chic Initiative
B-5-8, Plaza Mont Kiara,
Mont Kiara,
50480 Kuala Lumpur